Our Social Mission

Our Social Mission

Main Street Landing, through our work, professional collaborations, and service to our community, must always recognize, promote, and ensure that Black Lives Matter.  We recognize that in order to be truly anti-racist we must acknowledge our own failures and stand up, speak out, and provide our unwavering voice, our wide political reach, and our inclusive social power to fight against systemic racism wherever and whenever we see it.  In this effort and in support of this movement, Main Street Landing is committed to creating socially intersectional projects that serve to benefit marginalized people through our business practices, projects, community service, the arts, entrepreneurial collaborations, and our on-going progressive activism.

This section will be updated with news, photos, and more info about our ongoing Social Justice projects.

Social Mission Updates

Three people wearing facemasks stand in front of painting mounted on brick wall

Main Street Landing commissions renowned visual artist, graffiti scholar, and educator Will Kasso Condry to highlight Black Vermonters in new mural

From the artists' website; "Born and raised in Trenton, New Jersey, Kasso is a renowned visual artist, graffiti scholar, and educator. He has taught courses on the origins and politics of Graffiti and Street Art and the elements of hip-hop. For over 20 years, Will’s public art initiatives and civic engagement have helped vulnerable and fractured communities come together to creatively solve issues that affect their neighborhoods and everyday lives. Kasso is a visionary and Afro-futuristic artist well-known for his use of bold color and layers. Additionally, his life’s work centers on using mural arts as a vehicle for community-building, activism, beautification, and healing".


Kasso will be working with his wife, Jennifer Herrera Condry, who serves as the creative director, business manager, and concept artist of Juniper Creative, a community mural artist team and a healing arts initiative directed by the husband and wife team. Juniper Create Arts' website states, "Jennifer has worked in higher education for over 20 years as a student affairs professional with a focus on multicultural student success. During her career, Jennifer led efforts for the retention and care of college students from marginalized identities, developed co-curricular programs to support student success, and managed strategic planning and organizational development. She is a 200-hour certified Hatha Yoga practitioner. In addition, she is an energy worker trained in Healing Touch and the Usui System of Reiki Healing, and an intuitive herbalism apprentice with Wild Faith Herbal Magic School. Born and raised in Harlem, New York, Jennifer is the daughter of Dominican immigrants. She holds an M.A. in Spanish linguistics from the Middlebury Language Schools and a B.F.A in art history and business from Hunter College. Jennifer has lived and worked in Vermont for over 17 years".


Together, Will and Jennifer are multi-talented artists with 40 years of combined experience as facilitators, creatives, curators, visionaries, educators, and community organizers. Main Street Landing is immensely honored to partner with them to create a beautiful and meaningful work of art which will elevate and enrich our Performing Arts Center for many years to come. Please visit their website, here, for more information and to see their prior works. Stay tuned to our social media channels and website for updates on this exciting project!

Cover of book \

Main Street Landing staff start racial justice reading group

Inspired by the tumultous events of 2020, namely the rising tide of racial justice movements across the country as well as a shift in working hours and responsibilites due to the ongoing pandemic, several members of the Main Street Landing team were inspired to start a reading group focused on racial and social justice. The Main Street Landing Staff Book Club has officially finished our first chosen reading, Ijeoma Oluo's So You Want to Talk About Race.  To say the least, we are eternally grateful for the powerful conversations and actions her guiding words have brought to our company. With new projects and community collaborations on the horizon, we're already finding ways we can improve our company's internal communications, performance, and inclusivity. And so, following Ijeoma Oluo's suggestion and our own drive to continue developing our allyship to the antiracism movement, we're eager to start our second reading: The New Jim Crow, Mass Incarceration in the Age of Colorblindness by Michelle Alexander. Let's do the work!